Is Your Blog a Textbook?
One of the benefits of creating a blog for your business is that it gives you a platform to showcase your expertise. However, what’s interesting about a blog is that it’s less formal than traditional text books and more conversational than a how to guide. What this means is that to position yourself as an authority in your niche receivership and engagement are extremely important.
Have you ever read a traditional textbook? Jeezz most of the time they’re a snorefest and other times you need the dictionary by your side just to really understand what they’re trying to teach you. This where many you already see the opportunity that blogging provides. With a blog your business can be less corporate like and more connected. Injecting personality and making your articles or posts easy to read for the average user is an excellent starting point.
What comes after user-friendly content?
After you get people to actually read your content the challenge then becomes how to showcase your expertise without being a over bearing and little snotty. Of course there are some people who are famous for this type of personality but for businesses in general likability is often an important factor. So instead speaking at someone, as if you were a parent trying to lecture a young teenager, have a conversation with your visitors ask them what they think about a certain topic and explain why you feel a certain way about the topic. Being right on a blog is far less important than allowing your users to express themselves. I recently came across an excellent showcasing of promoting expression within your community through a blogger and entrepreneur named Lori who runs a blog called Life, For Instance If you visit the link you’ll see that Lori’s community is really participating in the conversation because instead of being the sole expert of her blog she called her community to join her by sharing their opinions and answering questions other members within the community might have.
Provide unique fresh content
Oftentimes the thing that distinguishes one as an expert is the ability to provide unique and demanded content. It doesn’t have to be anything complex or astounding – it can be as simple a new software feature or a new social media app. Something that will be useful and unique to your audience. Being the first on the block is an authoritative quality however you don’t have to be first to be awesome! Sometimes it simply takes the initiative to delve deep into matters your audience finds important.
I hope these few tips help you build your blogging expertise Thanks again for stopping by!